/dashboard

The hope of Dashboard is that data acquired by volunteers from voters canvassing in Ohio will immediately be synced with that gathered by those running phonebanks in New Hampshire and with the outreach efforts of volunteers at myBarackObama.com, giving campaign bosses a real-time master view of the president's re-election efforts throughout the country.

The Dashboard project is being led by Michael Slaby, one of Obama's digital gurus, along with Joe Rospars and Teddy Goff and Obama's director of field organizing Jeremy Bird. Collectively, they have been quietly reinventing traditional presidential races for the wired age.

They have put together a team of more than 100 statisticians, predictive modellers, data mining experts, mathematicians, software engineers, bloggers, internet advertising experts and online organisers at the Obama For America headquarters in downtown Chicago, which has been labouring since its start to craft a new generation of digital campaign tools.

They are keeping specific details about Dashboard heavily under wraps for fear that they might lose the substantial advantage they now enjoy over their rivals in the Romney campaign. 

The Guardian: Obama's team of tech gurus to unleash 'Holy Grail' of digital campaigning, May 14, 2012