Thursday 6 August 2009

Something to remember in the clothing store

I had no idea.
"Hugo Boss started his clothing company in 1923 in Metzingen, where it is still based, a small town south of Stuttgart, Germany. However, due to the economic climate in Germany at the time Boss was forced into bankruptcy in 1930. Undeterred, Hugo set up a new business and in 1931 became a member of the Nazi party. With the rise of Adolf Hitler in 1933, Boss's business also began to prosper as he became the official supplier of uniforms to the SA and SS.
With the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business survived and in 1953, with the demand for SS uniforms gone, the business turned its hand to making suits. The timing was perfect, as the male fashion industry was just establishing itself and through the 60's and 70's Boss suits became the benchmark for quality, fashionable menswear."


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