Rating boosts

But such thinking always misconstrued Trump’s nature. It’s not just that he approaches politics as a reality-TV series in need of a ratings boost, or that his entire brand is based on an attention-grabbing blend of provocation and hyperbole. It’s that Trump has never been oriented to the idea of a Trump administration. The word, with its implications of organization and stability and control, is the antithesis of what has made Trump a success. As a boss, Trump does not look for established thinkers or veteran insiders to provide him with wise counsel or even a diverse range of opinions. He surrounds himself with people—mostly white, mostly men, often wealthy—who look and sound and think just like him. He is, for all practical purposes, a party of one 

New Republic: Trump's Court Jesters, September 13, 2016